Gympass is a corporate wellness solution that allows employees to access several gyms and studios with just one subscription, making it easier to practice physical activities in a simple and accessible way.

Paid Media Campaign

The campaign has constantly updated Paid Media, CRM and Landing Pages, targeting different stages of the journey:

Awareness: Audience that does not know the brand or product. Objective: increase visibility. Example link: Find Your Favorite Way to Stay Active

Consideration: Audience that already knows the product and is evaluating the purchase. Objective: provide more details, clarify doubts and objections. Example link: Get Access to Gyms and Studios

Decision: Audience ready to purchase the product. Objective: to ensure a simple purchasing process, generating satisfaction and loyalty. Link Example: Hundreds of Activities, One Membership

Datasheet:

Creative Coordination: Luiza Prado
Art Directors: Luiza Prado, Mariuara Mattos & Julien Fernandes
Editor: Gustavo Freixeda
Motion Designer: Giovanna Quarterone & Marco Vinicios
Developer: Carolina Lopes
Project Manager: Lara Lima & Felipe Raffaini