Creative Leadership - Allpfit at IRSHA Brazil 2025.

The visual strategy was designed to cater to the B2B audience without losing consistency with the brand's core identity. The project involved the entire creative cycle, from research and concept definition to the creation of the key visual, its development, and design direction on the stand. Video direction, motion graphics development, and standardization of tone of voice were also conducted, ensuring cohesion across all touchpoints.